Oh, 2015. We hardly knew you. It seems like just yesterday WCG was buzzing with discussions about the blurred responsibilities of the CIO and CMO, the domination of mobile, the potential of wearables and the surge in visual storytelling.
Now we’re a little bit older, a lot wiser and forever forward leaning. As such, we have to ask ourselves that age-old New Year’s question: What does 2016 have in store for the world of marketing?