Leads profiling has become an essential part of marketer’s duties. Gaining potential prospects is no longer the final goal. It’s part of the process. Interactive content boosts profiling with extra data. Gathered before, during, and after the acquisition. Progressively.
When you ask marketers about their every-day tasks, they will probably list an amount of activities. Creation, social media monitoring, data analyses etc. But when the workday is going to an end, one variable matter. Gained leads. Actually, highly-profiled leads.
Quality is not always in an opposition to quantity