What is a natural link profile and why do you need one?
Your website’s “link profile” is essentially how search engines look at your reputation online, as indicated by other websites’ willingness to link to you. It encompasses:
- The number of hyperlinks that point to your site (also called backlinks),
- What content they point at,
- Where those links come from, and
- How they have been created.
Is your content link-worthy?