miercuri, 7 septembrie 2016

3 Content Marketing Problems That Automation Solves

Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing with marketing automation. Use the power of data and personalized marketing actions to deliver your content to the right person at the right time and measure the effectiveness of your pieces.